Is the Internet Killing Your Business Part 1

Pretty powerful title eh?

The truth is that we are entering an era where if you are not careful the use of the internet will detract you from your work, and if you are a boss you will be losing massive hours from your office staff or anyone who has access to an online computer. There is no way you will be able to stop this completely, nnetedition so perhaps it may be better to control it.

Let’s go back to the beginning: There is huge shift taking place in our society and most people have not even noticed, they are acting just like the boiling frog. That, for those of you who don’t know is the phenomenon of putting a frog in cold water and then bringing it to the boil. Because the temperature rises slowly, freelancer funda the frog adapts and stays in the water until it boils and then obviously dies.

This is exactly what is happening with time spent on the computer, we all convince ourselves that we are working, but in reality we are continually distracted and more often than not do not even complete the original task and worse still we are not noticing what is going on around us.

We now think that we have less time, but infact we are squandering time by literally pretending to be busy. While people are being distracted they are not noticing the things that are changing and they carry on doing the same things that they have always done. Rain mba

Most of you are still playing by the old rules and because you have been just going with the flow, a whole new world has entered the equation, and you have not noticed.

Everything is changing so quickly that if you blink you miss that part of the development. So that you can utilise all the new internet changes you must learn the rules and accept that things are different.

Dependent on your age, the changes that you have experienced will be different, the younger you are the easier you will adopt the changes.

Over the last few decades communication has been totally transformed, from the humble landline being the only real telecommunication, through pagers, faxes, mobile phones, text messages, email, webinars, skype, etc… Our time and privacy have been invaded and we all seem to accept being available at a moments notice at any time.

What happened then was that we could not really plan anything because we were allowing interruptions, and that has now got to the point where we actually are accepting it as normal. This is the hurdle that you have to overcome if you are going to survive what is happening now.

With every man and his dog are bombarding us with information, special offers, get rich quick schemes, internet businesses and a myriad of other stuff, ERTCbucks we are actually now sorting through our emails and making judgement on the contents, based entirely on the subject line on the email.

How many times have we lost or not opened an important email?

What happens now is that we are so protective of our time and our attention that the whole thing becomes totally confusing.

It will be the companies and individuals that apply their attention correctly that will have an advantage over every one else. Imagine telling your staff that they can use face book at work. “What” I hear you say, Well if you structure the use of Facebook and have a trade off with your staff to be creative and during their time on Facebook enhance your companies branding, that is a classic win win situation.

As we discussed earlier you will not stop people surfing the net and going on social media sites, but if you have set rules and you get a branding boost out of them doing it, that is much more preferable than them doing it behind your back.

By structuring a persons use of the internet and not allowing hap hazard access and intermittent secretive use, you can actually harness the power of the new social media marketing.

One other problem that we have is we all tend to get information about things that before we had no interest in, or would not have even heard about and all of a sudden, because of the amazing reach and speed of the internet, we are trying to keep pace in real time with events from every corner of the earth.

What happens then is we store anything we cannot get to at the time in our ‘I will get around to that later file’ in our million trigabyte remote hard drive. The problem then is the fact that very rarely do you manage to follow anything up because your time is becoming even more precious as you find more irrelevant information that might be important or interesting.

Be honest with yourself and work out what you actually achieve when you go on one of these, this leads onto that and that leads onto this missions. I must admit they are usually fun and you can never be bored ‘researching’ Mongolian sheep farming for beginners. But what have you achieved?

The bottom line is that you must be strict with when and how you use the internet. This is going to be even harder because it is now a very mobile thing that it is totally mobile on our phones, vents magazine not only can someone get you at anytime, but you can now be alerted that Britney Spears has gone shopping in LA, in real time.

This sounds funny and I suppose it is, but all of a sudden you are filling your mind with so much more STUFF, that before you did not have to decipher and file and that will eventually put stress on you.

Where are the people who told us that computers would free us up and give us more time and let us work less, did they really imagine what was going to happen?

The strangest thing has evolved now and that is that we are all desperately trying to produce content and information, to promote our business or tell someone about a new product, we are told that we should create a blog to establish a brand,we are told that we need a page on Facebook and loads of other sites, we are told that videos are required to keep us in the race etc..etc..

In effect we have all become information and news generators, creating content and information for people who have not even got time to read or digest it, because they are feverishly creating their own publications and broadcasts.


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