How to PR Blitz Your Indie Film


Film festivals can be seductive; there are now more avenues to get your feature film viewed. In reality, that has its upside and its downside. Hundreds of films are now shown at film festivals and nowhere else. Whereas it’s great that filmmakers can have their projects shown at festivals, eknet those showings can also give a false sense of security. As a producer, you may feel that something is moving forward where it may not be. And chances are it won’t be if you show at a festival and leave it at that. Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s stepping one, now you need to work it! Don’t simply wait for the public, distributors, or producers to find you. Chances are they won’t. Now that it’s produced, your job is to shepherd your project, get it viewed, get it noticed, and create a buzz.

Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s stepping one, datewithhistory now you need to work it! Don’t simply wait for the public, distributors, or producers to find you. Chances are they won’t. Now that it’s produced, your job is to shepherd your project, get it viewed, get it noticed, and create a buzz.

Producing, directing, extraweb or acting in your film is only step one. Once you’ve produced it your real work starts. The creative labor of love is over and the marketing labor of love needs to take over. The following is a checklist of PR and marketing moves to consider to maximize your chances of having your film succeed.

1) If you’re accepted to a film festival, market it; pass out flyers, postcards, etc. Do some basic initial guerrilla marketing.

2) Brainstorm and come up with ideas and angles that you can pitch to the media. If there is an event, photo shoot, or stunt that you can direct them to, maakeberget give it a shot. Come up with several story and pitch angles about the film, the journey and the making of the film, the actors, director, producer, etc.

3) Look for tie-ins with current media stories. The bottom line is– be creative! Don’t just focus on the entertainment angle, try to come up with some topical or human interest pitches as well.

4) Come up with a compelling one-page press release on your film and send it out to the local media, entertainment media, blogs, online publications, klabuil and freelance writers. Send it out to anyone you feel could help get the word out.

5) Create a media list of the media you’re most interested in seeing the film. Send them the release, amliavisa but also make sure and make follow-up phone calls to verbally pitch them. To be honest, releases are important, but you never know if they’re read. You need to contact the media to make sure they received the release, understand the pitch, co-mestring and realize why this could be such a great story for them to cover.

 


Leave a Reply

Your email address will not be published.