Homes and Land Magazine Franchise Review – A Business and Start-Up Overview

Homes and Land Magazine was first introduced in 1973 as a pictorial magazine and it featured homes and land for sale in and around Tallahassee, Florida. Eleven years later, in 1984, Homes and Land began franchising and today they have over 250 United States franchise units and more than 20 additional units in Canada. They are still headquartered in Tallahassee and they are currently seeking franchisees in the US and throughout North America.

Homes and Land Magazine currently covers over 15,000 communities in the United States. Their concept is simple, selling advertising space to real estate brokers and agents as well as banks, please visit:- lenders, title companies, and other businesses within the real estate industry. The publication is offered free of charge and earns revenue through the sale of advertising. Franchisees are responsible not only for the sale of the advertisements, but also for the distribution of the printed magazines. Exclusive territories are available.

The franchise fee is $27,000 and the company then estimates a range of $25,000 to $106,000 in additional startup expenses such as office furniture, computer hardware and software, and basic operating expenses. Much of this will depend on the location in which the franchisee establishes business. This franchise can be run from home but with growth would probably require a larger office facility. There is an ongoing royalty fee of 10.5%.

The parent company provides a two week training course and takes an active roll in helping the new franchisee to get started. Marketing materials are available as is online, telephone, and personal support. Co-op advertising is also part of the Homes and Land Magazine business plan.

A prospective franchisee should keep in mind that they should have solid experience in sales. Success with a Homes and Land franchise will depend on the ability of the owner (or that of his/her employees) so sell advertising. They should be proficient in public speaking and giving compelling presentations to groups of salespeople.

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